Widemile Honored at 2007 Seattle Show Awards
Creative Work for Windows Vista® Launch Wins Award in Competition Which Included Leading Creative Firms DDB Seattle, Ascentium, Horton, Lantz & Low, and WONGDOODY, Amongst Others
Seattle, WA – July 25, 2007 – Widemile Inc., an emerging leader in multivariate testing and web content optimization, today announced that its creative services group received the Silver Award at the recent 2007 Seattle Show. Established in 1998 as a creative competition, the Seattle Show recognizes the best creative work and talent in design, interactive marketing and advertising in the Puget Sound area. The competition included four core disciplines and 14 interactive categories and was judged by a panel of national experts from TBWA/Chiat/Day, The Martin Agency, and Leo Burnett, amongst others. Over 900 creative pieces were submitted overall, with over 40 in the Interactive Consumer Products category, including work from leading firms DDB Seattle, Ascentium, Horton, Lantz & Low and WONGDOODY. Widemile was chosen as the Silver Award winner in the Interactive Consumer Products category for its work on the Windows Vista launch.
“Widemile was a key partner and contributor to our Windows Vista launch at retail, which was quite expansive,” said Christian Johanneson, Sales Director, at Microsoft. “We’ve worked with them over a number of years – they truly understand how to develop creative pieces that are both entertaining and convey key customer benefits.”
The company worked with Microsoft to create “They Came for Windows Vista”, an online sales training program for Windows Vista retailers, including Best Buy, Comp USA, Office Depot, and Staples. The program included a website, six rich media presentations, and over 100 emails. All creative were localized into German, Spanish, Japanese, and French as well for global consistency and leverage on marketing investments. In addition, the site was the first to present the new Vista packaging designs for the various versions of the product, and has received over 100,000 views so far in the campaign. The award winning pieces can be viewed at www.windowsvistaretail.com.
“The Seattle Show award is an honor, and we’re thrilled to be recognized for our work on behalf of Microsoft, one of our best clients,” said Andy Arkley, Creative Director at Widemile. “Great creative is powerful and forms the basis of campaign success.”
“Because so many Seattle creative firms do work you’d never see while sitting at home parked on the couch, the Seattle Show gives all of us the chance to admire some of the extraordinary creativity that comes out of this city,” said Larry Asher, co–founder of the show along with Fred Hammerquist and Tracy Wong. “As a body of work, the Seattle Show winners stack up very well to the best marketing communications anywhere.”
About Widemile
Widemile Inc. is a leading provider of web content testing and optimization technologies and services for online marketers. Widemile employs a proprietary multivariate testing and optimization platform with related services, including original creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments. Widemile is privately held and headquartered in Seattle, WA and can be found at www.widemile.com or by calling: 206–985–7171.
About the Seattle Show
Held on an 18–month cycle, The Seattle Show is a co–presentation of the American Institute of Graphic Arts (AIGA) Seattle chapter and AdClub Seattle, the area’s two leading industry associations. Founded by Seattle area creative veterans, Larry Asher, Fred Hammerquist, and Tracy Wong, the Show has grown in participation every year since its inception, with more than 900 entries submitted for the 2007 edition. Winners were chosen in the disciplines spanning advertising, design, interactive, and student, as well as special recognition for Best of Show and legacy achievement. 2007 winners can be found by visiting www.seattleshow.org.
Press Contacts
Valerie Chan, Plat4orm PR 206.856.7885 valerie (at) plat4ormPR.com