Omniture and Widemile Partner to Deliver Holistic and Coordinated Web Optimization Capabilities
Omniture Genesis™ Accreditation Provides Seamless Integration to Enhance Performance of Online Marketing Activities
Seattle, WA – July 25, 2007 – Widemile Inc., an emerging leader in multivariate testing and web content optimization, and Omniture, a leading provider of online business optimization software, today announced that Widemile has joined Omniture Genesis, a broad ecosystem of partner applications that easily integrate within Omniture’s online business optimization platform. The technical integration removes pain points for customers by facilitating rapid project implementation, simplifying data sharing, and enabling consistent reporting and an expansive capability to optimize customer segments and improve conversion performance across multiple sites. Online marketers will have a coordinated approach to optimization – including, for example, online search campaigns, landing pages, and affiliate sites, among other activities – in order to maximize revenue and profitability.
“Online marketers need a comprehensive and holistic view of every aspect of their campaigns, performance, and results,” said John Mellor, Senior Vice President of Business Development, Omniture. “Widemile is an important partner to Omniture for helping our mutual customers use multivariate testing to optimize their overall online campaigns.”
Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.
“Testing leads to improved results. Our clients realize significant increases in conversion rates using our multivariate testing platform to optimize their key web pages and other online content,” said Robert Bergquist, President of Widemile. “Our integration with Omniture through their Genesis network expands even further our capacity to improve the effectiveness of online campaigns for our clients.”
About Widemile
Widemile Inc. is a leading provider of web content testing and optimization technologies and services for online marketers. Widemile employs a proprietary multivariate testing and optimization platform with related services, including original creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments. Widemile is privately held and headquartered in Seattle, WA and can be found at www.widemile.com or by calling: 206–985–7171.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi–channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on–demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal–Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
Press Contacts
Widemile Valerie Chan, Plat4orm PR 206.856.7885 valerie (at) plat4ormPR.com
Omniture Blake Stowell 801.722.0115 bstowell (at) omniture.com