Become an Expert

As tempting as it is to tout our world-class technology, we know that great technology alone can't bring about the best results. Your clients need your expertise to make their campaigns successful. They need you for optimization. We can help.

We will train qualified partners to become experts in optimization. This includes best practice and application training, with ongoing support.

Best Practices Training

We will train you to apply best practices and our proven methodology for optimization, including how to:

• Evaluate strengths and weaknesses of multivariate vs. split, A/B or template testing
• Choose the appropriate type of test
• Design successful tests
• Assign experts in the following roles: Optimization Analyst, Implementation Engineer and Creative Specialist
• Generate conversion-focused creative as part of an optimization campaign
• Analyze data, interpret results and present findings to your clients
• How to generate conversion-focused creative as part of an optimization campaign.
• Analyzing data and presenting findings to your clients.

Application Training

You will learn all about using Widemile's optimization application, including how to:

• Manage and organize clients and projects
• Determine and set up and array
• Set up optimization tests and runs
• Load content into the system
• Implement tests in various technical environments, including dynamic pages, CMS deployed and others
• Access your clients' campaigns and test results quickly and easily

Support

Every Widemile Partner has access to a primary contact person for support questions, an online portal for submitting support tickets, partner FAQ and knowledge base, as well as additional training and in-depth support options.

Want to become an expert in optimization? Contact us.