Roles

To create stellar optimization results for your clients, you need to offer a full range of support options-consultation, test design, creative development, execution, reporting, and analysis. These activities typically fall within one of three distinct roles.

Widemile Partners can get trained in any or all of these roles:

Optimization Analyst

Optimization Analysts are marketing consultants, optimization specialists, and project managers-all in one. These experts oversee day-to-day test execution, including assessment, marketing consultation, test design, and analysis of results. They are typically the main point of contact for your client, working closely with different teams within Widemile to deliver optimization solutions.

Creative Services

For the best optimization results, you need rock-star creative to capture visitors' attention. Partners trained as Creative Specialists bring a conversion-oriented sensibility and best practice application to all their work for clients. These creative experts design entire pages and develop headlines, hero shots, graphics and other elements you need for testing. This creative can be applied to landing pages, micro-sites, rich media-whatever your client needs to optimize.

Implementation Engineer

Implementation Engineers are the technical experts. They know how to build test implementations that are reusable and very cost effective. They implement website optimization programs within the technical environments of the Widemile Optimization Platform and the client domain. They also build and implement web pages using X/HTML, CSS, JavaScript, and other technologies as required. Their troubleshooting and testing ensure flawless execution for your clients' optimization projects.