Resource Center
Case Studies
The Weather Channel Interactive (PDF)
Optimization improves conversions for the Notify! subscription service by more than 200%
Smartsheet.com (PDF)
A leading provider of web collaboration tools doubles its SEM spending efficiency
Facts Sheets and Whitepapers
Page Optimization Fact Sheet (PDF)
10 Common Mistakes to Avoid When Creating Landing Pages (PDF)
Seasonality Optimization Tips (PDF)
Webinars
Crank Up Your Search Results
September 06, 2007
The Weather Channel Interactive
June 26, 2007
Blogs
Billy's Blog @ Widemile
Learning about landing page optimization
Closed Loop Marketing Blog
Lance Loveday
Conversation Marketing
Ian Lurie
Literature
Conversion Marketing
Internet Marketing Strategies
Ian Lurie
Portent Interactive
Web Design for ROI
Turning Browsers into Buyers & Prospects into Leads
Lance Loveday & Sandra Niehaus
Closed Loop Marketing