Widemile Landing Page Optimization

Landing pages are the critical link for every online campaign. How do you know your landing pages are performing? By testing variations of your landing pages, you can remove the guesswork and find out exactly what drives customers and maximizes conversion rates, revenue, and ROI based upon actual responses.

The process begins by identifying the most critical parts of your landing page that influence customer conversions. These may include a hero shot, headline, call-to-action button, or any other content on the page.

Alternatives are developed for each content piece, based upon your best marketing ideas and industry best practices. These pieces are then uploaded and combined to create different versions of the page.

When a visitor hits the landing page, they see just one of the hundreds or thousands of possible page combinations that are available. Other visitors see different versions. Individual content elements and entire page combinations are tracked for every individual, all the way to conversion.

As data are collected, Widemile’s advanced analytics engine determines the highest-converting elements for each factor.

The optimal page is determined from among all possible combinations. No more guesswork on which headline or offer option might work better. You’ll know for certain, and your entire campaign will become more successful. And you’ll know infinitely more about what drives customers to take action.