Frequently Asked Questions
What is web page optimization and multivariate testing?
Web page optimization is the process of continually improving a page based on performance.
Multivariate testing is a way to optimize your web pages. By trying out variations of your page, you see what gets the best user response. See our demo on multivariate testing for more details.
Why should I optimize my web page?
Rarely does anyone get a web page design right the first time. It can perform better, and you leave money on the table by sticking with pages not performing up to their potential. And, what works now doesn't work forever. Optimizing web pages allows your site to evolve with your audience and your business.
Does optimization affect SEO?
No. Widemile's optimization method ensures that your original page is the only page crawled by search engine bots. This effectively hides the test pages from bots and allows you to retain any SEO and quality score you have done to your original site, while still receiving optimization test results from visitors that enter your site.
What does Widemile provide?
- Technology
Widemile's optimization platform was designed and developed by our world-class software team in cooperation with top industry experts in statistical analytics methods. Our advanced data stabilization algorithms deliver fast test results while assuring maximum data accuracy. - Service
Widemile has a suite of conversion marketing solutions including website analytics, customer profile management, data segmentation, content personalization, targeted email and creative development. These solutions allow us to optimize conversion rates across your entire customer lifecycle.
How many people will I need to assign to the optimization process?
A single marketing professional with decision authority for the project is usually all the support we need on the client side. That person can expect to spend about an hour per day for each active optimization project, and a little more time during the planning phase.
What is the impact on the client-side IT department?
The Widemile architecture has been designed to minimize IT support requirements. Usually, someone with access rights for your content and web servers will need to spend about 15 to 30 minutes for the initial implementation. Each additional project requires the insertion of a single JavaScript snippet which can be completed in just a minute or two.
Should I optimize my current page or design a new one?
It depends. We do know that pages designed by optimization experts consistently produce higher conversion rates than those developed by non-experts. Widemile's creative team has developed a set of guidelines that essentially allow them to "pre-optimize" your creative content. This provides a much quicker path to achieving the best possible conversion rates, which means you can spend your money optimizing additional pages on your site instead of optimizing the same pages again and again.
How does the procedure work when a visitor enters my page?
When a visitor enters your page, your server sends a request to the Widemile platform to determine which content to display. Visitors will not be aware of this process. They will simply be visiting your website.
What would happen to our site if Widemile's servers could not be reached?
Widemile's architecture provides full fail-over capability for all client implementations. If a catastrophic event were to occur, in which all origin data centers were unavailable, the Widemile local agent would respond with a static version of the test control page. This assures absolutely no interruption in service and no impact to test results. Response time and availability is closely monitored from local and remote locations to ensure consistent service delivery.
Does Widemile's optimization affect the load speed of the page?
No. Visitor experience is our top priority as well as yours. Widemile's optimization system has been designed for maximum uptime and the fastest possible response times. Content is served through a failsafe distributed networking system with multiple redundant paths to the Internet. Also, calls between your site and the Widemile platform are minimized by using a single JavaScript callout integration point.
Which page should I optimize first?
Using your conversion goals, identify the pages on your site that would have the greatest impact towards achieving those goals when optimized for conversion success. Typically the first page optimized is a landing page that drives visitors to purchase, download or read about your service or product.
Can optimize multiple pages (a process) be optimized?
Yes. In fact, the benefits are multiplied when you use the optimization process across many pages. Optimization can be done simultaneously for all pages or one page after another, allowing you to test new pages however you would like.
How long does the optimization process take?
A typical project can be executed in as little as one to two weeks from the kick-off meeting to the presentation of your fully optimized page. This time varies depending on the number of pages and the traffic and conversion levels of the pages being tested. Budget additional time for the initial project.
Who have you worked with?
World-class customers in the media, communications, software, technology, finance and government industries use Widemile's optimization system to enhance overall online and advertising campaign performance.