What's Involved
You're looking for results, but may not know where to begin. You're not alone. In fact, optimization is hard to execute well. You need both process and technology for success.
Widemile and its partners combine best-in-class technology with proven methodologies, expertise and support to make sure you get the most out of your optimization project.
How it Works
Widemile's methodology has two major phases, which can be executed quickly:
- Phase 1: Assessment and Planning Evaluation of marketing objectives, strategies, tactics, campaigns and other key data. Creative development and test design. This phase concludes with a recipe test matrix design and execution plan.
- Phase 2: Test Execution and Analysis Execution of fully-coded and tagged HTML template(s), creative, and other implementation steps. Robust reporting and analytics provide you with the optimal design and insights on performance drivers.
Who Does What
Engagement with your agency ensures alignment, clear objectives, and a smooth process to get desired results. Plan on investing a modest amount of time for critical milestone reviews and input.
Little or no IT involvement is necessary. Tests are executed, hosted, tracked, and coordinated by Widemile Partners on the Widemile platform. You receive a test package, including page code and lightweight JavaScript, which you can implement quickly on your domain. No messy hardware or other site modifications are required.
Quality scores and other SEO activities are not affected.
Project responsibilities break down approximately as follows:
| You | Agency / Widemile |
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How Long it Takes
Optimization can be completed in as little as one to two weeks for advertisers versed in the process. For initial projects, plan on a bit more time.
For more details, see our Methodology section.