Widemile Optimize™
Intuitive and Powerful
In this era of performance–based advertising, marketers need to leverage tools that take the guess work out of marketing to make confident data–driven decisions that achieve better results, increase revenue, and improve return on marketing investment. Testing and optimization provides marketers with the insights to know not only what worked, but why it worked and what matters most to customers.
The Widemile Difference
Widemile Optimize is a third–generation on–demand multivariate testing and site optimization platform that makes it easy to set up, manage, report and publish all of your testing and optimization campaigns. Additionally, Widemile Optimize enables marketers to identify and publish the top converting web content using minimal time and resources.
Widemile Optimize was designed by optimization experts to provide the features and services marketers need most:
- Baseline tests provide essential analytics to validate traffic and conversion rates
- A/B Split tests for testing two or more different web pages
- Multivariate tests for testing content including copy, images, rich–media, and other combinations through either of the two multivariate testing methodologies:
- Fractional Factorial testing using Widemile’s patent–pending Design of Experiments (DoE) methodology to produce highly accurate results as quickly as possible using balanced orthogonal arrays and advanced statistical modeling
- Full Factorial tests all experimental combinations and interactions
Real–Time Reporting and & Analytics
Sample Report
Click to enlarge
Widemile provides comprehensive, real-time reporting to make it quick and easy to get the insights you need to make important decisions. A variety of reporting options are available for all your optimization projects.
- Advanced Reporting Engine: Using a highly interactive Adobe Flash–based interface powered by the latest distributed database and OLAP technologies. Reports and data can be easily exported to spreadsheets or PDF files.
- Comprehensive Reporting Suites: Online access to real–time standard reporting. Analyze results by segment and user profile for unique insights into customer preferences. Gain the insights you need to execute, manage, and analyze optimization projects. Review day–to–day stabilization progress, conversions, and traffic volume reports, to see how your tests are progressing.
- Sophisticated Predictive Analytics: Our predictive analytics engine quickly and accurately unearths the “why” of testing by identifying the factors (variables) and levels (variations) on your web pages that matter most to your customers and drive the greatest ROI.
Advanced Segmentation
Segmentation
Quickly and easily set-up and execute tests to optimize content against specific customer segments
Sharpen your marketing message by delivering tests to specific customer segments. Our segmentation and tracking capabilities help you identify and display the tests that best suit your customer segments.
- Segmentation: Segment traffic/test populations and understand any differences in behavior or results. Examples include segmenting by traffic source (e.g. search, display or other), as well as other non personally–identifiable information which may be available.
- Test Cloning: Enables rapid delivery of tests to specific customer segments.
World–Class Technology Platform
Widemile’s platform architecture and Design of Experiments (DoE) accelerates the testing process to deliver optimized landing pages and website content more quickly and more accurately than ever before. Our platform is easy to implement and is engineered to meet the most stringent performance and security standards.
Full Factorial Test
Test every factor and level to test interactions, but large tests take longer to optimize.
Fractional Factorial
Test a reduced, yet significant, series of factors and levels for much shorter test durations.
- Simple and Fast Implementation: Implement Widemile tags in minutes! Our advanced tagging technology all but eliminates the need for IT involvement throughout the testing process.
- Next–Generation Technology: Don’t wait weeks or months for successful tests to complete. Widemile Optimize uses proprietary technology to produce results faster, and a quicker return on your investments.
- Enterprise Level Reliability, Security, and Scalability: Enjoy peace of mind with mission critical data tracking, scalable storage systems, and the highest possible levels of security and reliability.
- Real–time Reporting and Continuous Analytics Processing:
We’re Here to Help You Succeed
Technology is a vitally important part of testing and optimization, but it’s only part of the solution. Testing and optimization projects need planning, execution, and reporting to reach their full potential. Widemile provides clients and partners with access to an online Widemile Resource Center that contains a complete set of test design and project management resources.
Don’t have the resources to do optimization projects? No problem, Widemile’s Services team can fill whatever gaps you need. We leverage proven Best Practices and the Widemile Optimize platform to help you maximize your site’s conversion rates in the shortest amount of time.
