Optimization Features

Your clients have a variety of optimization needs-landing pages, sales funnels, shopping carts, display banners, catalog pages, segmentation and more. You need technology that's powerful enough to meet these needs-and easy to use.

Widemile's optimization application simplifies the testing process, from designing your client's test, to selecting arrays and mapping content. In addition to supporting multivariate and A/B testing, it provides the ability to define and execute more complex tests. This includes simultaneous multivariate-baseline testing, nested split testing and virtually anything else you and your clients may require.

Project Center display for easy navigation

Project Center

The Project Center displays information for individual clients, tests and test runs within an easy-to-use interface that allows you to filter on the most important criteria, keeping data volumes to manageable levels.

You can also create new tests and test runs from the Project Center display. Each step of the test creation process is managed by an informative, wizard-based user interface that provides multiple levels of help at every step.

Customizable Alerts

You can customize the alert management system to make it easy for you to review important client information quickly. Brightly colored icons based on selected test parameters emphasize findings, such as large changes in traffic thresholds, that demand your attention.

FlexiFrame™

As accounts are selected, summary information is presented in the FlexiFrame, where one to eight windows can be displayed with various account and system values.