Teaming Features
To support optimization projects, you need to be able to manage teams effectively, both internal and external.
Widemile's optimization system gives you the flexibility to organize agency teams, clients, or projects. You can even manage multiple teams for each client. As you set up your teams, the reporting system automatically aligns itself along these organizational boundaries, product categories, campaigns or other team structures to simplify management and execution.
Client organizations within the same company can have private or shared data areas. and managers can access information across all of their organizations while also tracking performance on a team-by-team basis.
When you organize reporting by groups, clients or campaigns, it is easy to track results accordingly. For example, it's interesting to look at performance improvement a single optimization project provided a client. But it can be even more useful to know the performance lift you've provided to each of your client's product groups over the past four consecutive quarters, broken down by campaigns and objectives.
Organizational capabilities