The Widemile Optimization Platform
Widemile's world-class optimization platform provides a wide range of digital marketing capabilities within an easy-to-use web-based application framework. The application has been developed to exceed enterprise mission-critical security, stability, scalability and performance standards.
Widemile's optimization platform is built around three major server-based applications designed and tuned to deliver optimal performance:
- Widemile Application Server (WAS)
Manages all user interfaces. Designed to provide maximum response performance, application reliability and flexible integration capabilities. - Optimization and Tracking Server (OTS)
Manages communications with all remote systems undergoing optimization testing, as well as tracking, optimization-related APIs and management services. Designed to provide maximum data throughput at all times with mission-critical reliability standards. - Reporting and Analytics Server (RAS)
Performs continuous computations, data rollups, analytics and database functions required to report on optimization. Built using relational database management technology and Online Analytic Processing systems for high-performance data processing and deep data mining. Provides a wide variety of online reports plus an easy-to-use report builder for creating custom reports of your unique segmentation values or customer profile data.
System Integration Features
Widemile's optimization platform is designed to provide sophisticated integration capabilities for partner applications. The Widemile Application Server provides open web services interfaces to a rich set of optimization features. Widemile's interfaces provide a reliable, high-performance integration solution because our own application UI runs across the same APIs we provide for your applications.
For more information, please download Widemile's optimization platform (PDF) document.